More Estimate Requests. Fewer Missed Calls. Better Follow-Up.
Trade businesses live and die by the phone. While you are on a job, calls go to voicemail, estimate requests sit in an inbox, and the customer calls the next company on the list. ML Marketing connects paid ads, CRM, and automated follow-up so every inquiry — estimate, service call, or question — gets captured and answered.
Where trade businesses usually lose jobs
A missed call while you are on a job. An estimate request that goes unanswered overnight. A quote you sent that never gets followed up. A caller who could not get an answer and moved on. Each one is a job that went to whoever responded first.
Paid Ad Management
Google, Facebook, and Instagram ads built around trade-specific offers — estimates, service calls, seasonal maintenance — with conversion tracking so you know which ads produce real estimate requests, not just clicks.
CRM Setup & Management
A CRM that captures every estimate request, call, and inquiry in one place, with pipelines for each job type so you can see what is quoted, what is pending, and what needs a follow-up.
AI Receptionists
An AI receptionist that answers common questions, captures after-hours and on-the-job inquiries, and routes urgent calls — so a missed call while you are on a roof or under a house does not become a lost job.
Websites & Estimate Funnels
Pages built for mobile that explain your services and service area, show genuine proof, and make requesting an estimate obvious and fast.
Lead Generation & Follow-Up
The connected path from first inquiry to booked estimate and quoted job — forms, ads, CRM records, instant acknowledgment, reminders, and follow-up for estimates that do not close on the first visit.
How it fits together for a trade business
Attract — Ads reach homeowners in your service area with a clear offer: a free estimate, a seasonal tune-up, or an emergency service call.
Capture — Every call, form, and message lands in one CRM record — even the ones that come in while you are on a job.
Acknowledge — An instant text confirms you received the request and sets expectations for when you will follow up.
Follow up — Estimates that do not close on the first visit get a short, respectful sequence so the job does not go to a competitor who called back first.
Convert — Reminders before the appointment and a check-in after keep the job moving from estimate to signed work.
ML Marketing is an entirely online agency serving trade businesses across the USA. We do not have a physical office in your city — we work with you remotely to build and manage the systems that capture and follow up with your inquiries.
Want help applying this to your business?
Tell us about your business. Our team will follow up within 24 hours to arrange your free strategy call.